🎥 How to Discover a New Market Niche

Using InfraNodus you can discover a new market niche. The short tutorial below explains how to do it, step-by-step. 

The basic idea behind the approach is based on our SEO workflow (used for search engine optimization), which is already available in InfraNodus. However, we decided to make it a bit more user-friendly for non-technical users and have dramatically improved the available results sample.

How it Works?

The idea is simple: you choose a product or a market you're interested in, for example, "autonomous cars". We visualize the two graphs. One is the graph of the search results for this query — this represents they current informational supply. The other one is the graph of related search queries: what else people are actually searching for when they search for "autonomous cars" (what you normally see in Google's related search queries) — the informational demand. You can then load the graph and click on the Niche Insights to see the difference between the demand and supply: what people search for but do not find.

Based on this information you can identify the topics that are already in demand but not yet readily available in supply — and target those when you are creating new content or products for your end-users. In our case it's "machine learning computer vision" and "Chinese companies" — that's what people are interested in when they are searching for autonomous cars and while they can find this information it's not yet readily available.

Step-by-Step Instruction

Step 1: Choose the Market Niche App on the Apps page of InfraNodus

Step 2: Once you open the import page, choose the language and the market you're interested in. Then type in your search query. Please, try to start from something more general, like "autonomous cars":

Step 3: Once you click "Go", the system will import the search results for this query — the informational supply; and also the related search queries — what else people who search for "autonomous cars" (in our case) are searching for — the informational demand. InfraNodus will load both graphs:

Step 4: You can use the Analytics panel to analyze the main clusters that exist in this market: e.g. "autonomous vehicle technology", "car, driving, future", "human sensor, driver", "tesla model". So you get a quick overview of what it's about.

Step 5: Next step is to then click on the "Niche Insights", so you can see what people are searching for, but cannot yet easily find:

Note, that this does not mean that this content does not exist. Rather, it means that these are the things that people are looking for but they don't yet come up at the top of Google search results. Yet, these topics are important, because they are connected to your main search query.

We recommend you to look for the connected subclusters on the Niche view. These are more relevant terms. For example, "computer vision and machine learning" and "chinese companies" as shown below:

Step 6: You can also see the graph of the search results and the graph of what people are looking for separately if you click on the top statements menu and choose "Informational Supply" or "Informational Demand"