Discover What People Are Interested In: A Keyword Graph of Related Search Queries

Using InfraNodus keyword research tool, you can discover what people are interested in relation to any topic or keyword. For instance, what are they searching for when they search for "AI"?

The approach is based on extracting suggested keywords from Google's "people also search for" suggestions as well as from AdWords. Then, we build a graph of the search phrases found where each word is a node and their co-occurrences are the relations. Based on this approach, we can see which patterns of search phrases are used more often than others. Extracting those allows us to create more relevant content that will be more likely be seen by our potential audience. 

The video above is demonstrating this approach step by step. One of our favorite things about this method is that it allows you to get into the collective brain and understand what people are thinking when they are interested in a certain topic. 

Here are the main steps that you can use to implement this workflow for your content:

1. Think of an idea (e.g. "AI")

2. Use the InfraNodus "Market Research" > Informational Demand > Related Search Queries import app 

3. Visualize the graph

4. Identify the main keyword combinations (the more relevant are the words, the bigger they are, related words will have the same color and be in the same cluster)

5. Write them down

6. Remove some "obvious" words from the graph

7. See which new patterns emerge

8. Add more related search queries based on the keyword combinations you identified in the graph

9. Use not only Google suggestions but also AdWords suggestions for a wider range of topics

10. Reiterate

Try it with your topic of interest on www.infranodus.com