If you go to the Apps section of InfraNodus and choose the SEO app, you can apply powerful text network analysis tools for search engine optimization.
What this app does is importing
1) Google search results for a query (SERP)
2) The search phrases that are most often used with this query
It then builds two graphs: one for the Google search results (SERP) and one for the related search phrases so you can have a general overview of the search patterns.
It also builds a third graph that shows the difference between what people search for and what they actually find — showing you the content that there is a demand for but not so much supply yet.
You can use this insight to design your content creation strategy and to know which keywords to target.
The fourth graph is your keywords ideas, which you can select from the graph or the analytics panel or simply by adding them into the + edit Editor panel.
SEO Step by Step:
1. Choose the SEO App on the Apps page.
2. Type in the search query you're interested in. Start with something more or less general, like "beauty products" or "health" or "
3. InfraNodus then automatically imports the Google search results into one graph and keyword suggestions into another and then shows you the differences between the two graphs.
4. Once the graph is shown, open the Analytics panel on the right and check out the most influential terms and topics.
5. You can click on whatever you find relevant and it will be automatically added to the + Ideas panel on the left. You can then save those keywords for future reference.
6. Click on the Difference: Missing Keywords menu at the top left (the foldout menu next to the Graph). You will see the keywords that people search for but do not actually find any content for. This indicates interesting content niches to target in the context of this query.
7. You can also access additional insights in the Analytics > Missing Content tab. Click Missing Content tab to reveal the missing nodes and structural gaps in content: things that could be related but are not yet — this is also potentially interesting content ideas.
8. Click on the Stats to reveal the full list of words and also the most popular keyword phrases (bigrams). You can export them as a CSV file for further analysis.
9. You can expand your search and add either Google search results for a certain query (click +results tab at the bottom left) or more keyword suggestions (click +queries)
10. You can also add the keywords from Google Keyword Planner manually — just select +queries in the edit field and then > Add Manually > and copy and paste them there.