Using InfraNodus, you can quickly understand the current informational supply for any topic or product on YouTube.
InfraNodus will analyze the top 50 (10, 20, 100) videos for your search query (e.g. "keyword research"). It will ingest video titles and descriptions to show you the most relevant keyword combinations.
This information will help you better understand what already exists out there: the main topics and the content that you could add in order to contribute to this existing discourse in a meaningful way.
Step 1: What do People find on YouTube?
For example, if you try the YouTube Keyword Search app inside InfraNodus and use the search phrase "keyword research" you will find out that people also use "seo" and "tools", which makes it clear that we're dealing with a specialist topic (the use of abbreviation) and that most content is about SEO tools rather than methodologies.
(you will see that your original search phrase "keyword research youtube" is hidden from the graph, so you can better understand the context around it)
We can also see that most content promotes the notions of "views" and "rank" for the videos. Making it clear that most content on keyword research on youtube is about increasing views and improving the ranking.
We could take this into account when creating our content.
A useful way to save keyword ideas is to click them on the graph and to then click the "tag" button next to them. Or going to the Analytics > Relations panel and saving them to the Project Notes panel.
What we want is to embed into this knowledge graph in a way where we
- take into account all the main keywords and topical clusters
- also take into account peripheral words, so we don't go for the most competitive search queries
- make new connections between these words / topics
Step 2: What do People Search For?
Once we have an idea of the content strategy, we also need to verify what people actually search for and compare it with what they find.
While Google does not provide this sort of information directly, you can get it using our Keyword Research tool that takes suggestions from Google Adwords. There Google provides highly relevant search queries similar to your seed search phrase, which makes it easy for you to see what people actually search for when they look for "youtube keyword research":
As we can see the words "tool" and "free" are equally important, however, the words such as "search volume" and the "channel niche finder" cluster (the orange one to the left) are more prominent on this graph of informational demand than it was on the graph of informational supply.
This indicates a possible niche you could take with your content: providing informational about specific tools but also showing how you could use them to find the niche for a YouTube channel and how you could check the search volume for your target keyword phrases.
To read more about keyword research, please, check this article: Google Suggested Keywords Research: How to Know What People Search For